Retail
“How to catch people's attention in a world suffused with advertising and information, which they have less and less time to absorb? (...) The answer is to offer not just a product among many, but a whole world, packaged and ready for purchase.”
Aaron Betsky
Adidas Heritage Store, Milano, 2003
Adidas Heritage Store, Milano, 2003The relationship between brands, consumer culture and architecture is subject to a dramatic and ongoing transformation.
New imageries are fast replacing the long held iconography of a store and we are convinced that retail architecture and interior design is a branding tool as much as it is a stage for the product.
Whether for the boutique or the mass market, it doesn’t matter if the goods are beauty, food, travel, insurance or bank products, the store’s architecture and spatial experience are a key aid in product selling
Whether for the boutique or the mass market, it doesn’t matter if the goods are beauty, food, travel, insurance or bank products, the store’s architecture and spatial experience are a key aid in product selling
Work in progress
H20 concept store
Beauty products at an exhibition
Unibell Fair Stand, Cosmoprof, Milan, 2008
An eventful loft
Milan, 2007
Nature and Fashion
Ciesse Piumini, Fair Stand at Pitti Uomo, Florence, 2006
Benetton
Stores in various locations, Italy, 2004
Patek Philippe
Milan, 2004
Adidas
Heritage Store, Milan, 2003
Pirelli Real Estate
Branches in franchising, all Italy, 2003
A sports store
Decathlon, stores in various locations, Italy, 2003
Allianz Subalpina
Financial stores, all Italy, 2000-01
