Fashion and Color

Fashion and Color

Stores in various locations, Italy

Benetton was a design-build roll-out involving six locations in Milan and the surrounding region, with store ranging in size from approx. 150 to 1.000 sqm. A typically constrained time schedule and a very detailed standards’ manual required adherence to fairly strict design guidelines. At the same time a wide diversity of physical spaces lent opportunities to freely design some interesting architectural features, such as, for instance, vertical circulation (stairs, lifts, escalators). Commissioned by Sogeco.

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