Commercial
“How to catch people's attention in a world suffused with advertising and information, which they have less and less time to absorb? (...) The answer is to offer not just a product among many, but a whole world, packaged and ready for purchase.”
Aaron Betsky
Adidas Heritage Store, Milano, 2003
Aaron Betsky
Adidas Heritage Store, Milano, 2003The relationship between brands, consumer culture and architecture is subject to a dramatic and ongoing transformation.
New imageries are fast replacing the long held iconography of a store and we are convinced that retail architecture and interior design is a branding tool as much as it is a stage for the product.
Whether for the boutique or the mass market, it doesn’t matter if the goods are beauty, food, travel, insurance or bank products, the store’s architecture and spatial experience are a key aid in product selling.
Whether for the boutique or the mass market, it doesn’t matter if the goods are beauty, food, travel, insurance or bank products, the store’s architecture and spatial experience are a key aid in product selling.
Travaux en cours
H20 concept store
La beauté s'expose
Unibell, stand de foire, Cosmoprof, Milan, 2008
Un lieu d'événements
Espace expositif, Milan, 2007
La Nature et la Mode
Ciesse Piumini, stand ŕ Pitti Uomo, Florence, 2006
Mode et couleur
Benetton, plusieurs points de vente en Italie, 2004
Patek Philippe
Milan, 2004
Adidas
Heritage Store, Milano, 2003
Pirelli Real Estate
Agences en franchising partout en Italie, 2003
Un magasin sportif
Decathlon, plusieurs points de vente en Italie, 2003
Assurances Allianz Subalpina
Magasins financiers en toute Italie, 2000-01
