“How to catch people’s attention in a world suffused with advertising and information, which they have less and less time to absorb? (…) The answer is to offer not just a product among many, but a whole world, packaged and ready for purchase.”

Aaron Betsky

The relationship between brands, consumer culture and architecture is subject to a dramatic and ongoing transformation. New imageries are fast replacing the long held iconography of a store and we are convinced that retail architecture and interior design is a branding tool as much as it is a stage for the product.

Whether for the boutique or the mass market, it doesn’t matter if the goods are beauty, food, travel, insurance or bank products, the store’s architecture and spatial experience are a key aid in product selling.